Make Time - by Jake Knapp and John Zeratsky

Read: 2025-11-18

Recommend: 8/10

It’s a great refresher on the habits that help us stay productive.

Notes

Here are some text that I highlighted in the book:

  1. The first step is choosing a single highlight to prioritize in your day. Next, you’ll employ specific tactics to stay laser-focused on that highlight—we’ll offer a menu of tricks to beat distraction in an always-connected world. Throughout the day, you’ll build energy so you can stay in control of your time and attention. Finally, you’ll reflect on the day with a few simple notes.

  2. Being this scheduled might sound annoying: “Where’s the freedom and spontaneity, man?” But in reality, a structured day creates freedom. When you don’t have a plan, you have to decide constantly what to do next, and you might get distracted thinking about all the things you should or could do. But a completely planned day provides the freedom to focus on the moment. Instead of thinking about what to do next, you’re free to focus on how to do it. You can be in the flow, trusting the plan set out by your past self. When is the best time of day to check email? How long should it take? You can design the answers ahead of time rather than reacting in real time.

  3. My slow coffee ritual keeps me occupied during the low-willpower period when I would otherwise check email or look at Twitter, both of which are likely to send me into a reactive vortex of unproductivity. Instead, I stand in the kitchen (or galley), wake up slowly, think about my day, and enjoy a fresh cup of coffee while I settle in to work on my Highlight.

  4. Apple reports that people unlock their iPhones an average of 80 times per day, and a 2016 study by customer-research firm Dscout found that people touched their phones an average of 2,617 times per day. Distracted has become the new default.

  5. Delete other Infinity Pools. Anything with an infinite supply of interesting content should be deleted. This includes games, news apps, and streaming video like YouTube. If you might refresh it obsessively and/or lose hours without meaning to, get rid of it.

  6. The empty inbox technique is based on good logic: If you clear out your messages, you won’t be distracted by them while you work. Out of inbox, out of mind. And the technique works well if you get only a few emails per day. But like most office workers, we got a whole lot more than a few messages per day. Eventually, our email took on a life of its own. We were supposed to be clearing it out of the way so that we could do our work, but instead, on most days, email was the work. It was a vicious cycle: The faster we replied, the more replies we got back and the more we strengthened the expectation of immediate responses.

  7. Instead of checking your email first thing in the morning and then getting sucked in and reacting to other people’s priorities, deal with email at the end of the day. That way, you can use your prime hours for your Highlight and other important work. You’ll probably have a little less energy at the end of the day, but that is actually a good thing when it comes to email: You’ll be less tempted to overcommit by saying yes to every incoming request and less likely to bang out a multipage manifesto when a simple reply would do.

  8. Above all, taking control of your inbox requires a mental shift from “as fast as possible” to “as slow as you can get away with.” Respond slowly to emails, chats, texts, and other messages. Let hours, days, and sometimes weeks go by before you get back to people. This may sound like a total jerk move. It’s not.

  9. If you make only one change to your viewing habits, cut the news. TV news is incredibly inefficient; it’s an endless loop of talking heads, repetitive stories, advertisements, and empty sound bites. Rather than summarizing the most important events of the day, most TV news offers up anxiety-provoking stories handpicked to keep you agitated and tuned in. Instead, make a habit of reading the news once per day or even once per week

  10. Urk was constantly walking, carrying, lifting, and working. Our bodies and brains perform best when we’re in motion. To charge your battery, you don’t have to train for a marathon or attend predawn boot camp. Just a twenty- to thirty-minute session can make the brain work better, reduce stress, improve your mood, and make it easier to sleep well, providing more energy for the next day—a pretty sweet positive feedback loop.

  11. Eat Real Food Urk ate what he could find and catch: vegetables, fruits, nuts, and animals. Nowadays, we’re surrounded by invented and manufactured foods. We won’t ask you to overhaul your diet completely, but we will suggest some tactics for shifting your defaults away from fake food and toward eating like Urk.

  12. For much of our own careers, we were too distracted, scrambled, busy, and exhausted to make time for the things we cared most about. First, Make Time helped us find control. Over time, it helped us start those classic “someday” projects we had been putting off for years and could have continued putting off indefinitely.